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(self projects/PT - copywriting & art direction)
(copywriting & art direction)
(Fulltime - copywriting)
每一個開始，都總係柒事一籮籮
通常啲唔識Do嘅朋友就會現身，令你柒多兩錢重
從此，你就唔敢再開始
Digital Advertising Campaign
Idea Development
Stage 1 Execution
Producer
NIKE (Real Client)
Project Type
My Workload
Client
Get
To
By
HK Young Adults who is sport beginners or want to start doing sports
Download the App Nike+ Training (NRC)
Crafting NRC as a 識Do friend that will give you support & personal space to grow
Stage 1
Anchor 1
收集各種年輕人有容易共鳴的「唔識Do朋友事件」，或是「需要有一個識Do朋友的時刻」，發佈在Nike Facebook Page上，鼓勵觀眾tag朋友。
Highlights：從日常生活入手，而非運動，較容易取得一般人共鳴
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stage2
用三件「唔識Do朋友令第一次更艱難」的事件打頭陣，最後以NRC app擬人化來扮演一個識Do的朋友，即使你作為beginner做運動時力不從心，NRC app亦只會一如既往地默默支持你。
stage3
只要在活動期間下載NRC app，任何人都能參與「識Do it」活動，隨時把朋友醜照推上朗豪坊大電視。活動將邀請在運動方面有一定成就的明星一同參與作推廣。
玩法是把自己朋友的醜照上傳到Facebook的Campaign Page，再邀請朋友下載NRC app，跑夠一定里數即能阻止醜照公諸於世。被邀請的朋友除了能反挑戰你之外，還可以尋求協助，邀請其他識Do朋友幫自己跑夠里數。
 Home Page |  Upload Friend's Photo |  Invite Friend to Download |
|---|---|---|
 Join the Campaign |  Rules |  Limited time to fulfill requirment |
 Ask Friends for help |  Invite Friends from FB |  Transfer Miles to Help Friends |
 Fail to Fulfill Requirements |  Sport Star/KOL |
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